Stellantis establishes Algiers as a strategic hub for ten African markets

Stellantis has reorganized its regional operations, positioning Algiers as the headquarters for ten countries, including Algeria, Libya, Tunisia, Mauritania, Senegal, Benin, Burkina Faso, Chad, Niger, and Mali. Raoui Beji, head of the company's Algerian operations, has been in charge of this new perimeter since November 1, 2026. The strategy centers on the Tafraoui manufacturing site, which produced approximately 53,000 vehicles in 2025. An expansion program launched in April aims to increase production capacity to 135,000 vehicles per year by 2028. The group is also focusing on local integration, with the objective of surpassing a 30% local content rate by the end of 2026 through the establishment of local stamping, welding, and painting capabilities.