Algerian firm IRIS begins manufacturing Panasonic televisions locally

Algerian electronics manufacturer IRIS has announced a new partnership to produce Panasonic-branded televisions at its production facilities in Setif. The agreement follows a thorough audit conducted by the Japanese corporation, which validated that the Algerian factories meet its global quality standards. Panasonic executives highlighted that IRIS was chosen for its technical capacity, market reputation, and long-standing innovation. The locally produced units are scheduled to be available on the market starting this week, with the potential for future exports to international markets. IRIS, which already manufactures devices for global brands like LG and TCL, will also oversee the warranty and after-sales service for the new Panasonic lineup.