Bomare Company: Algerian industrial strategy shifts focus from volume to technological sovereignty

Adopting a new industrial vision, Bomare Company is prioritizing technological mastery and local value creation over mere export quantities. Founder Ali Boumediene stated that the true challenge is building a sustainable industrial ecosystem, noting the firm's current local integration rate of 45%. The company aims for complete self-sufficiency in foreign currency by 2032 and targets the export of 2.5 million television sets by 2030, with a strong emphasis on the African market. Beyond production, the firm is investing in human capital through university partnerships and utilizing digital tools to enhance consumer experience and after-sales support abroad.