During his visit to the 'ECSEL EXPO' e-commerce and digital services exhibition, the Minister of Knowledge Economy, Start-ups and Micro-enterprises, Noureddine Ouaddah, emphasized the need to develop artificial intelligence models driven by Algerian expertise. The Minister noted that these solutions should be tailored to local societal needs to improve consumer and merchant experiences. He also highlighted the importance of promoting electronic payment systems to boost domestic products and strengthen the national economy. Minister Ouaddah advocated for the nationwide expansion of digital commerce practices and praised the innovative efforts of start-ups in areas such as online sales platforms, logistics, and fintech.