The surge of pumpkin-themed home decor on social media during the autumn season has sparked a widespread debate in Algeria. While some view these displays as purely seasonal aesthetics, sociologists are raising concerns about the cultural impact of this trend. Researcher Soraya Ben Brik explains that the issue is not the use of pumpkins, but the uncritical imitation of cultural symbols linked to Western holidays like Halloween. Ben Brik warns that cultural identity may erode when global digital trends become the primary standard for 'modernity,' while local traditions rooted in collective memory are sidelined. The expert emphasizes the need to leverage digital platforms to showcase Algerian heritage in creative ways, urging families to promote local customs and seasonal traditions to ensure they remain relevant to future generations.