Artificial Intelligence in Algerian Election Campaigns: Between Innovation and Deception

The use of artificial intelligence by some candidates in Algerian local elections to edit their portraits and promotional materials has sparked significant controversy. While some view these tools as effective aids for saving time and resources, others warn that excessive editing, which significantly alters a candidate's features, undermines their credibility with voters. Candidate Nadir Ben Jaballah argues that technology remains secondary, emphasizing that electoral success depends primarily on field presence and direct interaction with the public. Meanwhile, candidate Hamza Boulahlib warns that total reliance on these tools could lead to misinformation if they fail to reflect the candidate's true capabilities. From a sociological perspective, experts like Professor Boubekeur Djemli and Dr. Abid Mehdi categorize this phenomenon as a form of political marketing and 'impression management.' They caution that the essence of political work must remain grounded in realistic programs and actual competence rather than digital appearances that do not mirror reality.