Sétif Cosmetics Expo highlights the rise and competitiveness of Algerian products

The National Cosmetics Industry Salon (Cosmenex Expo) in Sétif, organized by Sogex Expo, is showcasing the significant advancements made by Algerian firms. With 60 participants from across the country, the event highlights how local businesses have improved their product quality and diversity. Industry representative Bouchera Boukehil noted the market's growing dynamism, while manufacturer Nabil Refas emphasized that current developments open doors for international exports. Chayma Medjdoub highlighted the increasing consumer trust in local salon equipment as proof of its ability to compete with imported goods. Zoubir Manaa, from the Algerian Quality Control and Packaging Center, concluded that ensuring product safety and quality remains the essential strategy for companies to maintain consumer confidence.