The French player made offensive statements about leader Mao, ignoring the greatness of the Chinese leader and the love held for him by the Chinese people, which cost him dearly as Chinese companies cancelled their contracts with him, and he will remain an outcast to the Chinese in the future. It is clear that Kylian Mbappé's recent statements were not intended to insult China as much as they revealed his limited knowledge of its history, implying that he is influenced by the image prevalent in some Western media. The repercussions of the situation went beyond statements after Chinese brands ended their partnerships with him, turning the issue into commercial losses that are difficult to recover from quickly. Whether Mbappé feels he faced an exaggerated reaction or not, the business world is governed by market calculations and consumer trust, and fame alone is not enough to protect commercial interests. This case may serve as a message to celebrities that partnering with the Chinese market requires a deeper understanding of China's history and culture, and that ignorance of them can have a heavy cost. This applies to many societies, where miscalculation can have a disastrous cost.