Mouloudia Club d’Alger and Alliance Assurances have signed a unique partnership agreement during an event at the Ali Ammar stadium in Douera. The collaboration introduces a participatory sponsorship program called "MCA1921," designed to involve fans directly in the club's financial success. By purchasing insurance policies using the code "MCA1921," supporters receive special rates while generating funding for the club. Alliance Assurances CEO Hassen Khelifati described the initiative as a move toward collective responsibility, while MCA President Mohamed Arabi Yaakoubi praised the partnership for reflecting shared values of excellence. This initiative, which includes a nationwide communication campaign, is accessible to individuals, professionals, and corporate clients.