Dr. Yahia Djaafri, President of the University of Continuous Education, has announced the launch of the "Scientific Media Excellence Award," to be presented annually on October 22nd to mark National Press Day. The initiative was unveiled during a seminar themed "Continuous Education University: Scientific Media with a Smart Digital Vision." Dr. Djaafri highlighted the institution's commitment to leveraging artificial intelligence and digital tools to produce academic content, aligning with the "Fourth Generation University" model. The event featured discussions on the vital link between academia and journalism, practical demonstrations of AI-integrated remote learning, and interactive sessions where students and media professionals debated the evolving requirements of the digital journalism landscape.