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The Illusion Business: How Online Courses Capitalize on Personal Struggles in Algeria

Social media platforms in Algeria have become a fertile ground for online courses promising wealth, emotional success, and self-improvement. Through programs ranging from Neuro-Linguistic Programming (NLP) to energy healing, trainers use scientific-sounding terminology to reach diverse demographics, including students and professionals. Despite the marketing claims, experimental research suggests that these practices lack robust scientific backing. Psychologist Aïcha Ben Rabie emphasizes that high-quality, consistent evidence for the effectiveness of energy therapies is largely unavailable. Furthermore, Professor Rouibi Karima warns against deceptive promises of controlling others' emotions, noting that such assertions fall outside the scope of verified psychological science. As economic and social challenges mount, these quick-fix promises become increasingly attractive to those seeking relief. In response to similar trends, nations like the UK have placed warnings on such programs, while Kuwait has moved to ban the promotion of non-evidence-based practices, aiming to protect the public from fraudulent schemes.